We use wrappers to provide advertisements or other content when users first connect to our stations and/or when the content stream ends.
For example, a user that connects to our live channel/station for which a wrapper advertisement was specified must first play back all of the content specified in the wrapper playlist before it can stream the live content.
Wrappers commonly include introductory pages that generate custom playlists, site branding, and sponsor identification. Wrappers are especially effective when used with live streaming because they ensure that the audience will view the advertising content no matter when they join the broadcast.
Interstitial advertisements are ads that are interpersed throughout our live channels/stations.
A user that connects to our live channel/station for which a interstitial advertisement was specified will play back the content specified in the interstitial playlist some minutes/hours after connecting to the live content.